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Hampshire County Council - Sponsor of the Rural Business of the Year Award

 
   

Hampshire County Council is backing Winchester Business Excellence Awards again this year and the authority is concentrating on enterprise in the countryside.

"We hope that our support for the new Rural Business category will encourage companies from outside the city centre to submit an entry." Said the county council's deputy leader, Michael Woodhall. "We know there's a wealth of entrepreneurial spirit out there and we want these awards to highlight some of our most innovative and dynamic businesses in rural communities."

Mr Woodhall said the county council's involvement in Winchester Business Excellence Awards helped raise awareness of outstanding achievements. "We believe awards can help companies have a higher profile - and increased sales often result from that."

Through its Economic Deelopment Office, the county council is committed to supporting the rural economy through a "can do" policy. The council helps develop partnership projects targeting key areas of need in rural areas. It supports the food economy through its setting-up of Hampshire Farmers' Markets. It finances the local food group, Hampshire Fare and Hampshire Food Festival.

The council says it is addressing the issue of diminishing slaughter facilities and supporting the establishment of a Local Food Centre for Hampshire, and public sector procurement of local food.

With Hampshire Economic Partnership, the council is helping small rural towns to grab a share of £1.2m from the South East England Development Agency's Market Towns Programme. To access the funds, towns have to complete a healthcheck and develop an action plan. Already, four town partnerships - Alton, New Milton, Whitchurch and Whitehill/Bordon - have carried out a Market Town Healthcheck and prepared an action plan.

Towns currently carrying out a healthcheck include Bishops's Waltham, botley, Horndean, Petersfield and Romsey. Alresford has finished the major part of the process, but is working on a Town Design Statement, while a new town Partnership Group is emerging to document the work done to date and take the plan forward. Denmead is working on a Village Design Statement before starting its healthcheck.

The EDO also leads Hampshire Broadband Project, which is particularly keen to bring fast internet access to rural communities.

It monitors the effects of EU agriculture policy reform. Farming subsidies are no longer tied to a farmer's level of production, so that, in theory, a farmer can claim subsidy without producing anything. Dairy and livestock herds are under threat and the landscape of Hampshire is likely to change as a result.