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Winchester City Council - Sponsor of the Creative Innovation Award

 
   

Winchester City Council says it firmly believes in the city's Business Excellence Awards and that's why it's sponsoring the Creative Innovation category this year.

The awards have proved effective in focusing on the best of the city's array of businesses and highlighting their achievements, said Kate Crawford, who is the council's economic development manager.

The authority is continuing to support the awards because they raise the profile of the "excellent work" done in and around the district, she added. The awards also set a high level of achievement to which new and growing businesses might aspire.

"They provide further publicity and recognition of businesses which the community should be proud to have in the area," said Miss Crawford, who confirmed the city council's commitment to developing the prosperity of the district and working towards a strong and diverse urban and rurual economy which built on local strengths and offered opportunities for all.

The authority is part of the Local Strategic Partnership, which also has a commitment to creating and sustaining a thriving, broad-based economy that integrates business, education, and industry and provides prosperity, jobs and decent homes within the district, for the benefit of all.

With this in mind, a number of key partners have come together to support the Winchester Business Excellence Awards. Both the council's economic development unit and its partners are working hard to write and implement the Winchester Economic Action Plan.

The plan will co-ordinate stakeholder work and forge links between the business support and other agencies. Part of the plan is to recognise the achievements of businesses and share these with others as examples of best practice.

"We're particularly keen to promote the efforts of our creative industries and those pioneering new technologies or methods or working", said Miss Crawford. "This could be through innovative design of products or taking a new approach to a challenge faced by the business. We want to see both imagination and the confidence to persevere with innovative methods or design. "This skill is vital if businesses are to retain their competitive advantage." .